Engineering Specialists Inc was, thanks to Smashwebs, one of the very first to jump on top of the search engines for the keyword “Physical Needs Assessment”.
For those of you that do not know, a physical needs assessment is basically a investigation and subsequent report designed to discover current maintenance issues, as well as other short-term capital items that may need replacement. The investigation determines, based on everything from interviews and inspection, what costs will probably be associated with a particular property in the next few years, and further designs a long-term maintenance and replacement schedule.
For example, should your rooftop HVAC units be replaced with a much more efficient model now or would it be cheaper to wait until the unit actually stops functioning? Etc…
ESI is now starting to have difficulty targeting the keyword as it no longer holds a monopoly on the online sector. As more businesses shift into this line of work…how can they make sure that every time somebody Googles “physical needs assessment” their website shows up?
The simple answer is a company blog! A company blog offers one of the best post-SEO campaign tools you can find, and guess what. It’s free. The catch with this is, however, you still have to be creating these posts with SEO in mind. The search engines do an excellent job of figuring out what to index, but the most important thing is learning how to research what you should even be writing blog posts about. I could go write an excellent blog post right now about my favorite store in America, but do you think I would even have the slightest of chances that enough people would find it to make it viral? Absolutely not!! For that reason you do need to know how to write for a blog – if you want people to actually see it.
Tags: company blog, keyword case study, physical needs assessment, pna
