Engineering Specialists Inc, a customer of ours came to us with a simple problem: Getting on Google.  They acquire a customer or two per month thanks to their current online site, http://www.esiomaha.com, but were having difficulty competing with larger forensic engineer companies such as Donan.  Instead of wasting countless hours attempting to do SEO on their current site (which has way too much information on it to be effective for a keyword such as “Forensic Engineer”), Smashwebs offered a different kind of solution.

The solution: Create another website!

Who says your business can only have one anyways? Having multiple websites is an excellent idea for a few reasons:

• You can target specific keywords.
• Easily have access to which sites (Namely, facets of your business) do well and which don’t.
• Use each site to provide strong links to the weaker ones.
• Really span the web for breadth AND depth.

By having multiple sites you may optimize for many keywords at once, and have all of them strong!  For example, when trying to expand the forensic engineer side of Engineering Specialists Inc’s business – we didn’t do SEO on a weak “Forensic Engineer” domain name.  We created an entirely new company website that just focused on that.  Now instead of offering leads a huge plate full of stuff they don’t want, they search, they find, they buy.