Search Engine Optimization (SEO) is not only about writing good content.  I have been seeing a handful of blogs complaining about how SEO firms are simply scammers that offer a few code changes for hundreds or even thousands of dollars.  I would like to take some time to dispel those myths.

Myth: “SEO doesn’t work”
Fact:  Sure, some Search Engine Optimization firms do not provide results.  A lot of people don’t know how to do it properly.  Smashwebs Inc keeps track of changes in search engine rankings to prove that we know what we are doing.

Myth: “SEO isn’t a good method of advertising”
Fact: When is the last time you used a phone book?  Over 75% of people rely on search engines to find what they need, whether it is finding a place to eat, looking for an agent, or trying to find a new supplier.  We have the ability to examine statistics on exact numbers of searches per month for keywords so that your company can not only target high-traffic keywords, but ones you know your potential clients are going to be searching for.  Calling an advertising method that increases your company’s exposure to targeted, interested, customers is ridiculous.